The History of the Slogan T-Shirt
The t-shirt has long been a means of telling the world what we think, what we feel and what we want to change. It is a garment which has gone beyond fashion.
The first slogan T-shirts with political subtext can be considered as those in the punk era of the 1970s as Vivienne Westwood and Malcolm McLaren got in on the act. Their SEX boutique embraced punk counter culture and provided an essential outlet for youth rebellion.
Katharine Hamnett, an 80's crusader using the t-shirt to take popular opinion to Maggie Thatcher. Dressed in a t-shirt donning the slogan "58% Don't Want Pershing" when she was received at a Downing Street reception for London fashion week designers in 1984. The t-shirt epitomised popular opinion about the basing of US Pershing missiles in the UK.
The late 80's saw Frankie Goes to Hollywood use the t-shirt to extol their philosophical ideal to 'RELAX'.
In recent years, the resonance of the slogan t-shirt has not diminished - from homophobia and Team Snowden to fracking - the slogan t-shirt continues to give a voice.
So if you need to get something off your chest - get in on your chest.
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